Like you, we only want the best for ourselves and our animals.
Our range of New Zealand Made all natural products looks after the skin and coats of dogs, horses and loads of other pets around the world. Full of good natural stuff, our range of Soaps, 100% Natural Spritzers, Shampoos and Paw Balm helps fight itching, deters nasties like fleas and ticks; battles fungal infections; whitens whites and leaves a show quality shine. Naturally (of course)!
Nature is a powerful force and has already created the finest ingredients so you won’t find any synthetic nasties like parabens, sulfates, synthetic fragrances or colours in our range. Our ingredients are spray-free or organic and all our products are cruelty free.
Being sustainable and ethical aren’t just trendy terms at WashBar. To us, they are a way of life.

about WashBar

Nature is a powerful force

We like things just the way nature made them. So you won’t find any genetically modified organisms (GMOs) in our products.

While some of our ingredients may be difficult to pronounce, we adhere to the INCI (International Nomenclature of Cosmetic Ingredients) naming system and use the official names of ingredients. While some ingredient names don’t always sound that natural, they are. We use proper technical namesso you know exactly what you are putting on your pet.

More than just ingredients

We use only the finest ingredients from nature and blend them in a way that has the most benefit. We leave the rest to nature.

It’s not enough to make products with great ingredients; it’s about understanding where those raw ingredients come from. A lot (and we mean A LOT) of effort, time and research has gone into finding the very best ingredients for our products.

All our ingredients are ethical, natural and can be traced back to source. While we’ve chosen the very best possible ingredients we can find, we don’t just think “box ticked, job done”. We’re always searching formore effective natural ingredients and solutions.

Growing goodness

We partner with growers that have the same core values as WashBar. They understand the importance of protecting the environment, growing the best possible quality ingredients and not using chemicals in the process.

Our growers are either organic certified or are farming without the use of chemicals. They leave their plants to do what they have been doing forever -growing goodness.

Getting some recognition for what we’re doing…

We get loads of feedback from pet owners telling us how much they enjoy using our products and about the great results they get (which we love by the way). But it’s also good to get feedback on how we’re performing as a business.

Getting peer recognition and help with identifying areas for improvement is invaluable. And a little recognition goes a long way in encouraging us that we’re getting it right.

  • We won the Northland Regional Award in the ANZ Flying Start Business Plan competition in 2014
  • We were Runner-Up in the Business ‘NOT As Usual’ category in the 2014 Innovate Northland Awards
  • We won the Business Coaching New Zealand Best Emerging Business Award at the Westpac Northland Business Excellence Awards 2012
  • We won the Most Outstanding Fledgling Business in The David Awards in 2012
  • We were a Finalist at the Westpac Northland Business Excellence Awards 2011, in the Best Emerging Business category
  • We were pretty excited to get a Highly Commended at the 2011 Pride in Print Awards for our Original WashBar Soap for Dogs display unit

The WashBar Story

WashBar began when our founder, Jules Smith, was asked to create a bar of soap to help a friend’s dog with skin allergies. When Jules realised what a difference that first bar made for Millie and her owner, she looked into who else she could help. She found loads of products made with nasty chemicals and synthetic fragrances and a lack of genuinely natural products for dogs and horses. The need was huge so WashBar was born.

From that day, the business has grown. We are now found in stores all across NZ as well as a growing global market.

From a single bar of soap, WashBar now has a range of products, all researched and developed in-house and manufactured in state of the art facilities in New Zealand. In addition to our current range, we have several ground-breaking products in development.

“The key to it all is keeping it simple but effective – taking ingredients already created by nature and blending them in a way that works best for pets.”

Meet ‘the Pack’

Please meet our core team based in our Whangarei HQ:

Jules Smith


Jules started it all with a bar of soap, but these days she leaves the soap making to others and does all the big picture, big business, ‘big-girl pants’ stuff that keeps this dog and pony show on the road.

She still does most of the new product development and keeps the team all pulling the sled in the same direction. She enjoys sharing the WashBar story speaking to groups and mentoring other aspiring entrepreneurs.

Away from WashBar Jules loves to create with fabric and sneaks in a few hours of quilting whenever she can.

Mary Smith


A mad keen gardener who is in charge of WashBar’s ongoing planting of trees to offset emissions project– since moving to the city she plants in public areas for everyone to enjoy. You will often find her beautifying a grass verge with trees she has grown from seeds she has gathered from the bush. She still manages to find time in her busy day to do all the important warehouse stuff. Her gumboots are often found by the office front door.


Pete Gregory


Pete is the huntaway – we send him away and he rounds up new business. Point, fetch, good dog. He’s our Export Development Director and the guy to ask about all the hairy details. He often packs his saddle bags and heads off into the wild blue yonder spreading the WashBar word.

Sometimes he’s talking horses in Hamilton, sometimes he’s eating dumplings in Taiwan. He was the first official full-time WashBar employee (and is married to the boss). When he’s got some down time he’s a rather creative type, whipping up artwork for the office, or in the kitchen wowing us all with his culinary skills.




When she’s not in the office doing a terrible impersonation of a guard dog, Monday spends her days lounging around Jules and Pete’s place, keeping an eye on things and ‘assisting’ Mary with the gardening.