We have used natural products on ourselves for years. Especially those products we put on our skin: soap, creams and shampoos – your skin is the largest organ of your body and the most effective at absorbing. It always seemed counterintuitive to put chemicals on it. We feel the same way about pets, so we created a natural safe choice.
We are really concerned about the nasties in personal care products that so many people inadvertently use in their daily lives, putting themselves, their families and animals at potential risk. There is no need to use synthetic or artificial ingredients – and that’s why we’re committed to using only the best from nature.
We’ve got nothing to hide.
It’s disturbing that many products only give partial ingredients lists on their packaging.
We think ingredients should always be listed in full on the bottle. We list everything because we’ve got nothing to hide.
We like things just the way nature made them. So you won’t find any genetically modified organisms (GMOs) in our products.
While some of our ingredients may be difficult to pronounce, we adhere to the INCI (International Nomenclature of Cosmetic Ingredients) naming system and use the official names of ingredients. While some ingredient names don’t always sound that natural, they are. We use proper technical names so you know exactly what you are putting on your pet.